Once upon a time the website was a mysterious beast, and to create one meant months of learning HTML code, programming with pure text before viewing what had been created and fixing all the issue’s. Just like any programming language I guess.
I entered the world of website creation as I enjoyed all things PC and it was just natural progression I guess. Luckily I started with Dreamweaver so could skip the pure HTML side (and you can successfully argue that without that knowledge I was always bound to struggle) and create a few website’s as a hobby, for friends and family.
Now my boss got wind of this and I was “volunteered” to update the company site. This is going back 11 years now (I know this because of the fantastic “Wayback Machine” website that stores snap shots, it’s worth a look) and my boss wanted a spinning globe to add a bit of movement to our site. That’s pretty much as complicated as it got. OK, so we had to add some SEO bits, but that was just adding lots of words to the meta tags in the header of the pages (and yes, your right once again, it could have been far more complicated than that but I didn’t know any better back then).
Since then I’ve transformed the website twice more, the latest re-incarnation being launched a few weeks ago using WordPress, instructional videos on YouTube, and attending a few lectures about website creation and marketing (Karl from Buzz Website design always gives good advice). But things have got a lot more complicated since my early days.
I must admit that with WordPress, all the mobile compatibility issues Google Search Console was screaming at me have now disappeared. I’ve managed to get all the redirections from the old webpages pointing to the equivalent new pages to keep the existing search engine links happy. I’ve got Call to Actions on my site (only two, the larger one triggers very infrequently once you’ve closed it after the 1st time (it’s only asking you to sign up to our mail shot list (What? After GDPR, trying to build up a decent list we can email legitimately is hard work, and you can’t blame me for trying on here too!)). I have a Cookie warning popping up and GDPR tick boxes for the dynamic online form / online chat. I’ve utilized the blog section as Google likes new content. The contact page has got lovely photo’s of some of the staff so you can connect with us (and email address protection so they can’t be harvested by the spiders) and we have plans to keep content fresh by creating help video’s staring yours truly.
So, as you can imagine, I was pretty smug with myself. For a guy that knows enough but is nowhere near an expert in the field of web sites, I thought I’d done a half decent job (so far). That was until my teenage son points out that my website only scores a 3 (out of 100) on Google’s PageSpeed Insights. What??!! Google measures my site speed and can rank it on that too?!! I had to have a lie down!
So no matter what TV adverts tell you, building a non complicated website is impossible and is it now too complicated?
(I’ve got the speed rating up to 46 now, depending on when you refresh the score page, and I’m watching more YouTube video’s on “Eliminating render-blocking resources” (I’m sure it’s the video running on the home page, but I really like that feature!).